In collaboration with PNB MetLife, the Urban Plantation Initiative was launched in Gurgaon, Haryana, as a strategic environmental intervention to address the growing challenges of traffic-related air pollution, high Air Quality Index (AQI), dust accumulation, and urban heat stress caused by rapid urbanization. Gurgaon, being a major commercial and residential hub, experiences continuous vehicular congestion along key road corridors, significantly contributing to pollution levels and deteriorating urban air quality.
To respond to this need, the project adopted an Urban Plantation Approach, focusing on developing structured green buffers and restoring degraded roadside spaces into functional green belts. This approach emphasized plantation in high-impact public corridors such as highways, metro-adjacent stretches, and arterial roads, where greenery can act as a natural barrier for dust suppression, carbon absorption, and air purification.
The initiative aimed to establish a sustainable and visible green belt network, improving the city’s environmental health and enhancing the quality of life for commuters and residents. The project was planned with a sustainability-first model, ensuring long-term plantation survival through systematic maintenance, monitoring, and ecological strengthening.